| Date | What happens |
|---|---|
| Tue, Sep 15 | Holiday Gift Card promotion ends. |
| Sun, Oct 11 | Last day to purchase Cyber Weekend Packages at regular pricing. |
| Mon, Oct 19 | Cyber Weekend Options Form due, on-time bonus ends and late fee applies. |
| Mon, Nov 2 | We activate your banners, Holiday Gift Card, and Gift Guide on your store, and the first emails go to your patients. |
| Fri, Nov 6 | 12 Days of Christmas Form due, late fee applies. |
| Nov 27 – 30 | Cyber Weekend — regular specials will not run during these four days. |
| Dec 8 – 23 | 12 Days of Christmas runs on the weekdays leading up to Christmas Day. |
Black Friday and Cyber Monday bookend an extraordinary weekend for ecommerce. Due to the very specific and unique requirements of promoting and supporting the activity that occurs on our stores during these days, the four-day period is a blackout period for our regular monthly promos. This means that if your plan includes regular monthly promos, those promos will not be active during these 4 days.
Cyber Monday is, year after year, the top revenue day across all DermPRO online stores, and Black Friday is the second highest revenue day… Of the entire year. DermPRO takes this period very seriously, and is committed to supporting the significant increase in store traffic and shopper volume which require additional store resources, as well as dedicated DermPRO staff working throughout the weekend to provide full support coverage.
To serve your needs during this period, DermPRO has crafted Cyber Weekend Packages that include special features exclusive to this period, including a series of Cyber Weekend banners leading up to weekend, Holiday Gift Card designs, and a Holiday Gift Guide that is enabled on your store. One of these Cyber Weekend Packages is required if you would like DermPRO-configured specials on your store during any of the days from November 27 through 30, 2026.
If we do not receive your approval or changes by the date on that email, we will configure exactly what is in the write-up — so you do not miss the event.
Purchase a Cyber Weekend Package or 12 Days of Christmas Campaign by the deadlines shown above.
If you purchased a Holiday Gift Card, don’t forget to use it to get extra spending power.
After purchasing your package, you’ll receive important emails from our team outlining the schedule, deadlines, and next steps.
Complete the form using the link provided in our email. Forms are due October 19 for Cyber Weekend and November 6 for 12 Days of Christmas.
You’ll receive a series of emails from our team with any questions and your specials write-up for review and approval. Please respond promptly to keep everything on schedule.
Cyber Weekend banners and Holiday Gift Cards will begin going live the week of November 2, and your promotional emails will be scheduled for sending.